A business log is a graphic mark or a symbol that promotes public identification and recognition of a business. A business logo can have an abstract or figurative design or it might have text on it to represent the company’s name in a stylish way. So, when we are talking about using text in a logo, a lot of font options came to our mind. But, can we really use any font in a business logo?
Yes, you can use any font for your business logo as long as you have the license of that font. However, when you are using a font make sure you tweak the font in various ways to find the best combination. Moreover, you should use a small version of the font to make it stand out from a simple logotype. If you use the simple version of the font on your logo then the logo will look like thousands of other logos.
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How To Select The Logo Fonts
While you are trying to select fonts for the logo the first thing you have to do is determining the brand personality of your business. Once you have determined your brand personality then you will understand which fonts evoke those ideas properly. There are various types of fonts or font families available and each font tells a different brand story. So pick a font style and type that will complement the style of logo you’re envisioning. According to many experts, if you are looking for a logo with a modern and minimal style then a sans serif font will be the best option for your logo.
Nowadays many people try to use two different fonts in a logo. In this type of situation, the most important factor is to find two fonts that complement each other. If you are planning to use two fonts on your logo then you should pick a main font that will represent your brand’s style. The 2nd font that you will choose must be subtle. The best practice is –
1. Combine a statement font with a more subdued sans-serif font, or
2. Combine different versions of the same font
3. Avoid combining different statement fonts
10 Best Modern Fonts To Use In A Logo
If you are trying to make a modern logo then the font you choose can really make a big difference in the outcome of the logo. If you are wondering which font you should use for your modern logo then feel free to check our list of 10 best modern fonts for a logo.
1. Helvetica Now
2. Proxima Nova
3. TT Norms Pro
4. FF DIN
5. Avenir Next
7. Cera Pro
In terms of branding, Helvetica Now is the most pervasive font ever. In fact, it is a pure classic Swiss typeface that is completely redesigned for modern use. In the new version of this font, every single glyph of Helvetica has been re-drawn and re-designed for intelligibility, minimalism, and neutrality. This font is available in 48 weights from Light Micro to Extra Black Display as well as the matching italic. Some of the famous brands that use Helvetica in their logos are –
c) American Airlines
This font was released in 2005 and it has 144 styles which are quite amazing. This font is the complete re-working and re-designing of the famous Proxima Sans font. In fact, this font combines geometric appearance with modern proportions. The font family of Proxima Nova consists of 6 – 48 full-featured Open Type fonts. Some famous brands that use this font on their logo are –
The 3rd font in our list is TT Norms Pro. This font is designed by Ivan Gladkikh, TypeType Team, Pavel Emelyanov and published by TypeType. This font is considered one of the best-selling sans fonts. It is a geometric sans serif with features of classic type character proportions. This font will be the best option for you if you are looking for an indispensable universal font for logo design. The font family of this font has 18 reworked fonts, 1392 glyphs in each font and it supports more than 216 languages.
This is a very old font style and it was first released in 1995. This font has a primitive and technical appearance but still, it has become a very popular font among graphics designers. If you are looking for condensed technical font then this is the best option for you. You can use this font for packaging, editorial, posters, billboards, etc. This font is designed by a dutch designer Albert-Jan Pool and published by FontFont.
This is a classic font that you can use on your modern logo. This font family contains various styles that range from ultra-light to heavy as well as condensed faces. The best part of this font is, it can pair well with so many contemporary serif body types. This modern font is designed by Adrian Frutiger, Akira Kobayashi and published by Linotype.
At present time, Nexa is a very popular typeface for logos. This font has a combination of notorious geometric sans serif and it is also available in great variety. Initially, this font was developed for better legibility and readability for motion graphics, web, print, and well-finished geometric logos. But, now graphics designers are using this font in modern logos. This font family has 9 weights and 36 fonts. This font was designed by Svetoslav Simov, Plamen Motev, Mirela Belova, Stan Partalev, Nikolay Petroussenko, Ventsislav Dzhokov, and published by Fontfabric.
This is an excellent font to use in a log and the best part of this log is it has 12 styles as well as a family package option. This font is made from elementary shapes therefore it brings simplicity, elegance, and a certain contemporary look to a design. This font has six weights, from thin to black so you will have lots of options to include an expression for interfaces and corporate design. This font also has useful dingbats and arrows that you might require to use in a design. Jakob Runge is the designer of this font and it is published by TypeMates.
This font is available in 10 weights from Hairline to Black with matching italics which is very convenient. This is a characteristic font with unique details so if you are trying to create a minimal design modern logo then this font will be a great option for you. Moreover, this font has pointed “t” and the prominent x-height so it will be the perfect font for strong headlines. This font also supports more than 130 languages which are also very convenient.
If you are looking for a classic font for your logo then this is an excellent option for you. This font has a classy sans with a bit of refined playfulness. Because of the unique characteristics of this font, modern design firms like to use this font in their designs. This font has a big family and it contains 72-font styles in 8 weights and there are also matching italics and the condensed version available. This font is designed by Svetoslav Simov, Stan Partalev and published by Fontfabric.
In the current web design industry, Gilroy is one of the most popular fonts that designers use in their logos. This is a modern sans serif font and it also has a certain geometric touch. This font also has a powerful open-type feature therefore it is a perfect match for modern graphic design. You can use this font in a logo, website, editorial design, etc. This is a free font and it was designed by Radomir Tinkov.
Magalie D. is a Diploma holder in Public Administration & Management from McGill University of Canada. She shares management tips here in MGTBlog when she has nothing to do and gets some free time after working in a multinational company at Toronto.