Introduction To Business Communication

Business Communication is the collective method for sharing information within an enterprise-level business. The sharing of ideas and information drives an organization. Additionally, Business Communication concerns a company’s objectives for product selling and marketing.

Key Takeaways

• Business communication is the best way to share and discuss various company-related topics
• With the help of business communication, a business can easily promote a service or new product to the customers
• Employees use various business communication methods to interact with CEOs and Superiors
• Some common business communication methods are Verbal, Written, Electronic, etc.

WHAT IS BUSINESS COMMUNICATION?

For any enterprise-level business to function, Business Communication plays an important role. Business communication allows a member of an organization to express himself or herself in a dynamic manner. Business Communication is an essential component in sharing ideas about a company-related topic. 

Business Communication makes it possible for a company to promote its services or product to the target audience. Businesses communicate with their target audience through means of communication.

IMPORTANCE OF BUSINESS COMMUNICATION 

Communication is established when mutual parties exchange ideas. Communication strengthens understanding among business personnel. To run a business successfully, communication needs to be instant and constant. And, the management of a business utilizes communication to successfully run.

BUSINESS COMMUNICATION CAN HELP YOU

1. Impart experiences and knowledge 

2. Raise awareness 

3. Share an idea 

4. Inspire a desire or want 

TYPES OF COMMUNICATION 

Depending on every particular type of business, several business communication methods have been devised and implemented. These methods follow some common patterns, but they have their own different styles of imparting information. The most common types of business communication are:

1. Verbal

Verbal is the oldest form of business communication. But, verbal still remains the most popular and applicable form of communication. This interaction done verbally includes live meetings, personal task assignments, face-to-face interviews, and some other communication methods.

For some people, verbal communication is the most effective form of business communication. Verbal communication is favored due to its simplicity and its direct interaction between the participants. Human interaction in any organization is important for its team. The organization has to examine any form of nonverbal communication. 

Cons Of Verbal Communication 

On a negative note, verbal communication is established through the physical presence of all participants, and sometimes, this can be hard to achieve. Verbal communication often leads to misunderstandings, and the participants sometimes forget or misinterpret some of the debated issues. 

For this reason, when it comes to sensitive business deals, many team leaders use some other form of business communication.

1. Written

Written communication is considered to be a more and more explanatory way of communication. Written communication refers to communication done via formal letters, flyers, official memos, posters, and everything that comes written on paper. 

For more complicated assignments, Written business communication is used. For such communication, some additional instructions are necessary. The technical departments are often using this form of interaction, to exchange clear information, with no room for error. 

Also, written communication makes any legal situation effective, like formal notices and labor contracts. Still, many entrepreneurs consider written business communication an old-fashioned method. And, written communication is mostly used for legal situations. 

Technological progress opened us to a new communication method, which seems to stand above all.

2. Electronic ( Online Communication )

Electronic communication has exceeded its experimental status, and electronic communication has set up a standard when it comes to business interaction. Despite other forms of business communication, online business communication manages to offer all the advantages of the previously mentioned methods, and even more. 

With electronic communication, the delivery of information has become faster. It has even become more accurate manner. 

One of the biggest advantages of electronic communication is that they are not dependent on the location of the interlocutor. For establishing a more qualitative online business communication, there is no alternative to electronic communication. Electronic communication works as an advanced platform. Electronic communication makes it possible for you to access a suite of useful media. 

VERBAL VS ORAL COMMUNICAITON 

These two types of communication are confusing for many people. Many hardly find a factor to distinguish between them. Actually, there are subtle differences between them.

The Difference Between Verbal And Oral Communication

Oral Communication involves communication done through speech or to the mouth. Oral communication is established in conversation, speech. On the other hand, Verbal Communication is effective with words, whether spoken or written. 

Simply put, Oral Communication is performed with spoken words. Verbal Communication can be any type of communication done in words. The expression can be either written or spoken. 

Bottom Line 

Communication makes the function of management possible. Business Communication plays an important role since the basic functions of Management cannot be achieved without proper utilization of effective communication. 

References

1. https://en.wikipedia.org/wiki/Business_communication
2. https://www.managementstudyguide.com/business_communication.htm

Last Updated on October 3, 2022 by Magalie D.