Why is Capital One’s Slogan What’s in Your Wallet?

Why is Capital One's Slogan What's in Your Wallet

“What’s in Your Wallet?” is a very popular ad slogan that is used by Capital One since the year 2000. Initially, they use this slogan to promote their credit card services to potential customers. But later they use the same slogan to promote their banking and other financial services. In the ad, the celebrities ask the famous question “What’s In Your Wallet?” Capital One uses this slogan because it is a very interesting question and the answer to this question reflects the financial security, purchase power, and prosperity of an individual.

Overview of Capital One

Overview of Capital One

Capital One Financial Corporation mostly known as Capital One bank is an American banking service Provider Company. Capital One is specialized in credit cards, savings accounts, auto loans, personal loans, etc. This financial corporation is established on July 21, 1994, by Richard Fairbank and Nigel Morris. Capital One bank is headquartered in McLean, Virginia and most of its official operations are primarily in the United States. Capital One Bank is America’s one of the largest baking service providers and it has a reputation for being a technology-focused bank.

Capital One bank has 755 branches including 30 café style locations across all USA States. They have more than 2,000 ATMs across the USA. Capital One Bank ranked 99th on the Fortune 500, 9th on Fortune’s 100 Best Companies to Work For list. Capital One financial corporation is not a multinational company but it conducts business in the United States, as well as Canada, and the United Kingdom. In the year 2016, Capital One bank ranked 5th as the largest credit card issuer by purchase volume. Moreover, Capital One bank has a market share of 5% in the USA’s auto finance industry and it ranked 2nd after Ally Financial.

Operational Divisions of Capital One Bank

Capital One bank has three operational divisions. They are – 

  • Credit Cards: Capital One bank offers credit card services and issues various types of credit cards in the United States, Canada, and the United Kingdom. Currently, Capital One bank is the 3rd largest credit card issuing company after JPMorgan Chase and Citigroup.
  • Consumer Banking: Apart from credit card service Capital One bank also offers other banking services that include checking accounts, saving accounts, money market accounts, and many more. You can avail of these services from any Capital One branch or online banking. 
  • Commercial Banking: Capital One bank also offers commercial banking services. As of December 2021 Capital, One bank has $85.481 billion in loans outstanding secured by commercial, multifamily, and industrial properties.

Why Capital One’s Slogan is “What’s in Your Wallet”?

What's in Your Wallet

Capital One uses the slogan “What’s in Your Wallet?” because it is a very clever question and it creates a doubt in consumers’ minds about whether they have the right financial solution to get all the satisfaction of their life. It prompts potential customers to wonder whether they get a credit card to get all the satisfaction they are looking for in life. It is clear that this ad intends to make people think that only the Capital One credit card will make them satisfied, secure, and significant. Moreover, if we are currently not satisfied with what we have on our wallet then it is the right time to choose Capital One credit card.

List of Awards Won by Capital One Bank

Capital One is an award-winning financial corporation. Over the years it has won lots of awards. Some key awards won by Capital One bank are – 

  • Civic 50 – “The 50 Most Community-Minded Companies
  • Environmental Protection Agency – “Green Power Partnership Fortune 500 Partner
  • Included in the FTSE4Good Index Series
  • Environmental Protection Agency – “Green Power Partnership Fortune 500 Partner
  • The Global and Mail Canada’s Top 100 Employers 2020
  • US Veterans Magazine Best of the Best Top Veteran-Friendly Companies
  • Working Mother 100 Best Companies
  • Working Mother Best Companies for Multicultural Women
  • Human Rights Campaign (HRC) Corporate Equality Index
  • Indeed’s 10 Top-Rated Workplaces for Veterans (#5)
  • Indeed’s Top-Rated Workplaces for Compensation and Benefits (#4)
  • Indeed’s Top-Rated Workplaces for Work/Life Balance (#3)
  • Military Times Best for Vets Employers (#14)
  • Forbes Best Employers for Diversity
  • Fortune 100 Best Companies to Work For (#39)
  • Fortune Best Workplaces for Diversity (#46)
  • Fortune Best Workplaces for Millennials (#59)
  • Fortune Best Workplaces for Parents (#23)
  • Fortune Best Workplaces for Women (#64)
  • Bloomberg Gender-Equality Index
  • Canada’s Best Diversity Employers
  • Careers & the disABLED Magazine Top 50 Employers (#4)
  • Dave Thomas Foundation 100 Best Adoption-Friendly Workplaces
  • Equal Opportunity Magazine’s Top 50 Employers
  • PRWeek Best Places to Work
  • Careers & the disABLED Magazine Top 50 Employers (#8)

FAQs about Why is Capital One’s Slogan What’s in Your Wallet

Who created what’s in your wallet?

Keith Goldberg is the creator of what’s in your wallet slogan. He is an award-winning creator of various advertising taglines. Keith Goldberg helped create the “What’s in your wallet?” slogan.

Who are the celebrated spokespersons of capital One Ad?

Jimmy Fallon, Jennifer Garner, and Samuel L. Jackson are some of the celebrated spokespersons who were in the Capital One ad.

Who is the black guy that does the Capital One commercials?

The black guy that does the Capital One commercials is Samuel Leroy Jackson. He is a renowned actor-producer.



Last Updated on August 7, 2022 by Ana S. Sutterfield

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