The pronunciation of SEO and CEO might look the same but both acronyms have different meanings; one is a job title while another is a method. CEO or Chief Executive Officer is the highest-ranked employee of an organization. On the other hand, SEO or Search Engine Optimization is a process of improving the rank of a website in Google’s SERP.
What is a CEO?
CEO is the short abbreviation of Chief Executive Officer. According to CollinsDictionary –
“CEO is the person with overall responsibility for the efficient running of a company, organization, etc.”
A CEO is known by many names like a central executive officer (CEO), chief administrative officer (CAO), chief executive (CE), etc. Usually, the CEO is the top position in an organization and he/she is responsible for forming and implementing new plans and making critical decisions. It is the main duty of a CEO to improve the financial condition of the company as well as support the transformation of the company. Generally, the CEO looks after various functions of a company including operations, finance, marketing, sales, human resources, legal, compliance, etc. The CEO work as a bridge between employees, customers, investors, and shareholders.
Responsibilities of a CEO
A CEO plays a very important role in a company. Some key roles and responsibilities of a CEO are –
- A CEO develops strategic objectives and provides direction to bring their visions to reality
- CEO helps the employees and the BoDs to foresee the outcome of the business growth
- It is a very important responsibility of a CEO to implement the proposed plans that are linked with short-term and long-term projects
- A CEO should communicate with all the employees and ensure that the project is running according to the overarching strategy
- A CEO passes the financial responsibility to the Chief Financial Officer (CFO) but closely monitors the budgeting and forecasting of the organization
- A CEO must analyze the industry fluctuation, past revenue, and current financial condition to give an idea about the profitability for the upcoming year
- The CEO is considered the public face of a company; so they are used as an obligatory marketing tool
- The CEO work as the communicator between the BoDs and the employees of the company
- Another key role of a CEO is to review the company’s performance and compare it with the other competitors
- A CEO decides on the potential acquisitions or significant regulatory developments in the industry
What is an SEO?
SEO is the short form of Search Engine Optimization. According to Wikipedia –
“Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.”
SEO is a very popular internet marketing strategy that digital marketers use to increase the organic search of a website. People who know SEO are known as SEO experts. An SEO expert uses various SEO methods to rank keywords of a website in the SERP so that the website will receive more organic traffic from the search engine. Then the webmaster will try to convert the visitors into potential customers.
How does Search Engine Optimization work?
Usually, SEO works to improve the various aspects of a website to make it more acceptable to the search engine. The three pillars of SEO are On-page optimization, Off-page optimization, and content. In fact, content is considered the king of SEO. So, an SEO expert ensures your webpage has killer content to attract more visitors to the website. Having killer content will also make the rest of the SEO works easier. On-page optimization takes care of various elements of a website –
- Page Title / Title Tag
- URL / Permalinks / Web Address
- Meta Descriptions
- Meta Tags
- Content Optimization
- Heading Tags
- Internal Linking
- External Linking
- Image Optimization
- Website’s Speed
- Mobile Friendliness, etc.
The main target of on-page optimization is to ensure all the elements of the website is maintaining the guideline of the Google algorithm. On the other hand, an SEO expert uses various Off-page optimization techniques to improve the websites ranking in the search engine.
State Wise Salary of CEO and SEO Professionals
| Name of the State | Average Salary of CEO | Average Salary of SEO Professional |
| Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware District of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming | 212,000 USD 187,000 USD 224,000 USD 210,000 USD 241,000 USD 220,000 USD 215,000 USD 202,000 USD 199,000 USD 250,000 USD 248,000 USD 193,000 USD 195,000 USD 233,000 USD 224,000 USD 209,000 USD 211,000 USD 219,000 USD 221,000 USD 206,000 USD 234,000 USD 236,000 USD 224,000 USD 214,000 USD 203,000 USD 220,000 USD 196,000 USD 204,000 USD 211,000 USD 204,000 USD 239,000 USD 214,000 USD 252,000 USD 224,000 USD 184,000 USD 230,000 USD 211,000 USD 213,000 USD 239,000 USD 197,000 USD 223,000 USD 201,000 USD 236,000 USD 254,000 USD 218,000 USD 184,000 USD 226,000 USD 226,000 USD 202,000 USD 223,000 USD 191,000 USD | 45,185 USD 48,359 USD 44,638 USD 40,250 USD 68,250 USD 55,875 USD 57,369 USD 40,125 USD 38,500 USD 62,500 USD 61,500 USD 51,425 USD 43,000 USD 41,900 USD 49,500 USD 51,500 USD 40,250 USD 39,106 USD 41,000 USD 46,650 USD 51,600 USD 50,700 USD 53,276 USD 39,000 USD 41,250 USD 43,000 USD 42,500 USD 39,644 USD 33,150 USD 37,500 USD 61,500 USD 43,425 USD 60,000 USD 47,150 USD 41,500 USD 51,500 USD 52,250 USD 47,106 USD 49,000 USD 38,650 USD 39,600 USD 45,700 USD 41,500 USD 59,500 USD 37,425 USD 45,000 USD 50,900 USD 61,500 USD 39,500 USD 41,250 USD 38,106 USD |
Difference between CEO and SEO
| CEO | SEO |
| CEO stands for Chief Executive Officer | SEO stands for Search Engine Optimization |
| CEO is a job title | SEO is an internet marketing strategy |
| CEO uses various business theories and marketing strategies to increase the revenue of the company | SEO professional uses various SEO methods to increase the ranking of a website in SERP |
| A CEO can work in different organizations | SEO is mostly used to get the top 10 ranking in Google’s SERP |
| A CEO can use the SEO method to boost the online presence of the company | Only SEO can’t increase the revenue of a traditional company |
References:
https://licreativetechnologies.com/seo/what-is-the-differance-between-ceo-seo/
https://www.quora.com/What-is-the-difference-between-CEO-and-SEO