Registering a business on Google is as easy as owning as having a Google account and going to www.google.com/business. You must have heard people talk about authenticity in businesses, and you are wondering how they do it. Sometimes, people even think that they need to pay before getting authenticity for your business.
One can authenticate their business in different ways, and one of them is by registering the business on Google. Typically, it is called Google my business.
Doing this is one of the easiest things ever, as you can do it in less than 10 minutes. But, sadly, many people are not aware of it, so they have not begun to leverage the platform.
As long as you own a Google account, there is no reason why you should not register your business on Google, as it comes with many benefits.
Now, you may be wondering how one can own a Google account. Some people are sometimes confused about this process. Owning a Google account means having a Gmail account. If your email ends with @gmail.com, it means that you own a Google account. So, you can go on and register your business on Google.
The beauty of owning a Google account is that it lets you access many benefits. Google aims to make life less stressful for its users, and they believe that one of it is by supporting their business(es). So for anyone who owns a Google account, the Google my Business platform is there to use. Therefore, all you need to do is visit www.google.com/business.
Once you go on this website, you will see many prompts. However, you need to follow the most important, which is the one that lets you sign up on the platform.
Once you click on sign up, you will need to answer a series of questions. These are questions that let Google create your account and easily connect you with your customers.
We will be highlighting some of these questions below. However, once you have given a good question to all the answers, you are almost done as it takes you to the final stage of the process.
The final stage of registering your business on Google entails getting verified. Getting verified is a way of assuring your audience that you are not a scam. It also lets you form a bond and trust.
You will get different options for verification as you can do it via Email, Postcard, or Phone. So, choose your preference and get verified.
After getting verified, you can say that you have successfully registered your business on Google. Yes, you do not need to pay anyone to get this done.
Below is a table containing some of the questions and their meaning
|Business name||Here, you get to create a unique name for your business. It is important to note that you cannot use the same name another business is using. Options will come out as you are trying, letting you know if they have taken the name or not. Therefore, your business name becomes your unique identity.|
|Business Address||You can input a business address if you have a physical address. It lets your customers know that you are traceable. However, if you only operate online, you can decide not to input any address. The ball is in your court to decide the best option.|
|Delivery Area||Google also gives you an option to put in different areas to deliver your products and services. Understandably, some people do not deliver. In this case, we would assume that you already have your business address stated. So, customers can locate you for purchase. But, if you do delivery, this is your chance to input all your delivery areas.|
|Contact Details||How can your customers reach you? Email? Phone? You can input all of them. So, when people search for your business, the phone number and email address will also pop up, and they can easily contact you.|
|Website||Every business needs to own a website. However, this does not mean that you cannot operate a business without a website. So, if you own a website, you can also include its details in this space.|
Benefits Of Using Google Business
It Is Free
Imagine having a platform that sells your business at no cost. Then, of course, you will be excited to jump on it, and we have seen this happen with almost anyone who discovers Google business. After all, business owners are always on the lookout to get the best value for their brand at a minimal amount.
We have also seen the effectiveness of Google’s business and know that some platforms can offer this service excessively. So, by signing up on Goggle business, you get to enjoy all these.
It will help in boosting your brand and much. You will see that your business will grow from its initial point when you sign up for Google business. Many business owners usually see it as a dream come true, and its popularity will soon skyrocket globally. So, jump on it now so you won’t have any regrets.
It Easily Connects You With Customers.
A business is nothing without its customer. Therefore, it is not surprising that brands always want people to patronize them. A business is struggling with its competitors for customers. If a business does not make sales in a week, it is a bad sign as such a continuous action can lead to the closure of the business.
Also, when a business has customers, it is always looking for ways its customers can easily connect with its products and services. So, when you use Google business, you get to enjoy easy connectivity with your customers.
Recall that you had to input your contact details when you were signing up on Google my business. So, if anyone searches for your business, they will see your phone number and email address. Now, they do not have to wait until they come to your physical address before they can make a purchase or ask questions. So, it bots your business and gives you ease.
It Gives You More Popularity.
We know that you feel a sense of pride and accomplishment when your business gains global recognition. Sadly, not every business will be able to accomplish this mission. But, you can take a great leap in that direction by registering on Google business.
The idea here is that a person might be doing a random search for something or another brand, and they will stumble on your brand. Since your contact details also pop up, they can also connect with you.
We are not saying that this will always happen, but it puts you more directly in your potential customers’ faces and gives you more popularity.
Statistics show that Google gets about 5.6 billion searches daily. Therefore, there is a high possibility that someone might stumble on your business during one of those searches.
Some people say that they get calls and contacts from across the globe when they register on Google business.
It Authenticates Your Business.
Over time, we have seen that people like to trust or bond with a brand before patronizing. Undoubtedly, the number of scam businesses increases, and no one wants to lose their hard-earned money. So, people are usually skeptical about buying from businesses that they do not know.
However, if you have registered on Google business, you establish some trust that your business is not a scam. In addition, the fact that you have put out your contact details proves that they can track you down if something goes wrong. It is also why we advise that you try to get the verified badge from Google business.
A person is more likely to patronize a business with the verified badge as it gives them more assurance. As a business owner, your goal should be to assure your customers and get more sales.
If you are wondering what people are saying or asking about Google business, here are some of the frequently asked questions:
How Do I Register My Business On Google For Free?
Once you have a Gmail account, all you need to do is go to www.google.com/business, and you can register your business on Google for free.
The process takes less than 10 minutes, so it will not take your time, and it is also not complicated.
How Much Does It Cost To Register A Business On Google?
It does not cost a dime to register a business on Google as it is free. It comes as a free package that you get once you have a Google account. So, if anyone ever asks you to bring money to register a business on Google, it means that they are trying to scam you.
Is It Free To Put Your Business On Google?
Yes, it is free to put your business on Google. Interestingly, you can even register multiple business accounts with one Google account.
Now, you know the benefits you can enjoy with Google business. So, waste no further time to sign up on it. We can assure you that you will not regret it.
Magalie D. is a Diploma holder in Public Administration & Management from McGill University of Canada. She shares management tips here in MGTBlog when she has nothing to do and gets some free time after working in a multinational company at Toronto.