Amway is one of the oldest American multi-level marketing (MLM) companies established on November 9, 1959. Jay Van Andel and Richard DeVos is the founder of Amway. Amway sells health, beauty, and home care products and they are the worldwide leaders in health & beauty products. Amway provides independent business owner opportunities and many people making money through the sale of products. So, is Amway really good as a business?
Because of the business model (Network Marketing), many people have a misconception or negative view about Amway. But, Amway is the global leader in the direct selling industry and according to Forbes, it ranked 32nd in Top Private American Companies. Moreover, Amway is more than 60 years old and they have business in more than 100 countries. So, it’s quite clear that Amway is good as a business and if you have good communication skills and leadership qualities then you can be successful doing this business.
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What is Amway?
Amway is a direct selling business and it is powered by public relationships. The main vision of Amway is to Work every day to help people live better lives. A partnership is the main base of Amway’s business. The main headquarter of Amway is in Ada, Michigan. It sells health, wellness, beauty, nutrition, and home care products. Over the years, Amway has become the pioneer in the multi-level marketing industry and they have somewhere between 3 and 4 million registered distributors worldwide. Amway offers common people the opportunity to do business with them and earn money. Amway has 6 enduring values –
How does Amway Work?
Amway offers various types of daily products at an affordable price. It also provides low-risk options for individuals to increase their income. Here, the independent business owners sell high-quality nutrition, beauty, and home products to consumers and make money. The more they sales the product the more they can make money. Many entrepreneurs build a business by sharing the Amway opportunity with others and teaching them how to sell Amway products and earn money. Moreover, many people build a team to increase the sales volume and share the revenue. So, IBO’s makes money from the sales of the products. Amway’s global sales in 2021 were more than $9 billion and since the establishment, Amway has paid out nearly $58.6 billion in bonuses and incentives to its business owners worldwide. If you want to be an IBO on Amway then you have to pay a registration fee of $62. Amway has a money-back guarantee and 100% refund policy so anyone can easily leave Amway if they want. Amway provides free educational materials and 24/7 online training for its IBOs. Therefore, if you don’t have any idea about MLM business then you can easily gather knowledge from these educational supplies from Amway.
Amway Business Model
Amway’s business model is simple, it has a network marketing business model which is also known as the MLM business model. So, the Amway business model works based on referral marketing. Amway’s business model involves the selling of goods and services through partners and promoters. Then, the earnings from the sale are attributed to the sellers. The payment model of Amway is based on a multi-level system of commissions. Here, the salespeople work lower down the hierarchy. They sell products directly from the retail distributors through promotional marketing schemes. They also work to recruit new members/salespeople down the hierarchy to expand the network day by day.
So Amway’s business model is simple than it looks from the outside. Here, you will be –
- Recruited by a distributor,
- Act as a distributor known as Independent Business Operator (IBO)
- Selling the company’s products and recruit people to earn profits
Amway makes money from the products and services that are provided by the company. They also earn money from the membership registration fees. If you want to join as an IBO in Amway then you have to pay a registration fee and it is a direct income of Amway. Moreover, Amway manufactures more than 450 products and sells them around the world through its MLM business model. This way Amway also generates a handsome amount of money. According to a recent statistic, Nutrition and Wellness Products of Amway were responsible for 52% of total sales and the Beauty and Personal Care Products were responsible for 26% of total sales of Amway. Some of the best-selling products of Amway are –
- Multi-purpose cleaning product
- SA8 laundry detergent
- Dish Drops dishwashing liquid
- Body Series
- Energy drinks, etc.
Pros and Cons of Amway Business
|Pros of Amway Business||Cons of Amway Business|
|Amway is an easy way to start an independent business||People have a negative conception about Amway’s business model|
|Doing business with Amway provide people with more time at home||Amway has numerous FTC investigations that give negative impact on the business growth and sales|
|Amway provides you the opportunity to leverage your income||IBOs are pressured to sell a huge volume of products in a short time|
|You will be able to develop mentorship skill||Sometimes IBOs have to buy more products than the requirements for personal use|
|You don’t have to worry about the stability of the business||Amway has some of the most annoying and aggressive distributors in the MLM industry|
|Amway has high-quality products so you can easily sell products||Amway sales are face-to-face so it takes time to grow the business|
|Amway offers top-notch training materials for the IBOs||Many people don’t understand the Amway business model and end up spending lots of money|
Is Amway a Scam Business?
There is a negative concept about the multi-lave marketing business model and because Amway is an MLM company it has been subject to several controversies and objections. Initially, in 1975 the functioning method of Amway was questioned by the Federal Trade Commission and went against the Networking Business Model of Amway. At that time, many people confused the network marketing business model with a Pyramid Model. The Pyramid Model is a type of business model where people earn money by recruiting new participants and it is a scam business model. Many people thought that Amway also works according to the Pyramid Model and the IBOs of Amway focused purely on recruiting newer people down the hierarchy and not on selling products.
This misconception arose because of the several fraudulent promises made by the IBOs of Amway to lure people into the Amway network. Moreover, Amway was pleaded to ensure that monetary transmission policies weren’t flummoxed with those of direct selling. Furthermore, many top legal connoisseurs also said that there are no alleged illicit or falsified activities involved in the Amway Business Model so the Amway business model is not a scam and it is also not a Pyramid business model. It is a legitimate business model where people can earn money by selling various products of Amway.
The Untold Facts of Amway Business
You can indeed make a handsome amount of money in Amway. But what most people don’t know is that it is really very difficult to earn money and make the income permanent in Amway. So, before you become an IBO of Amway you should check the below facts of Amway business –
- Very few people become successful in Amway and only 0.3% of Amway members can turn a profit
- The chances are very high that your income will be less than your expenses
- Your chance of becoming successful in Amway largely depends on how aggressively you can recruit new members
- Amway is not an investment for passive income; you have to give time to grow your business and work hard to generate continuous sales
- If you aren’t able to make a large team then you won’t be able to make money in Amway
FAQs about Is Amway Good as a Business
Can you really make money with Amway?
Yes, you can really make money with Amway. In fact, many people are making a handsome amount of money with Amway. But, if you want to become successful in Amway then you must have good communication skills and you have to sell different products to make money.
Are Amway products really good?
Amway has more than 450 products of their own and they are very high-quality products. Moreover, the products are not overpriced compared to other similar products available in the market. Amway is selling these products in more than 100 countries around the world so the quality should not be the concern for the Amway products.
Why should I do Amway business?
Amway gives people the opportunity to have their own independent business where they can easily earn money by selling products. Moreover, in Amway, your income grows according to your business growth. So, if you work hard then you can easily earn money with Amway.
Can you quit Amway?
Yes, like any other business you can quite Amway. If you are an IBO of Amway then you can leave the business at any time and for any reason.
What is the rank of Amway in the world?
As a multi-level company, Amway ranked 1st in the world. In the 2020-2021 calendar year, Amway generated more than $9 billion in revenue and it is nearly 10% more than the 2019-2020 calendar year.
Last Updated on August 7, 2021 by Magalie D.
Magalie D. is a Diploma holder in Public Administration & Management from McGill University of Canada. She shares management tips here in MGTBlog when she has nothing to do and gets some free time after working in a multinational company at Toronto.