Marketing refers to the process of communicating, creating, and delivering the organizational function to their valuable clients. You know Marketing is the soul of the company’s success. A company needs to effectively communicate the value and features of their products to customers, unless they may fail to reach their target. Marketing management should play the required role and must take care of this critical function.
So, what is the definition of Marketing Management in a simple sentence? Here you go:
Marketing management is the organizational discipline, planning, implementation, analysis, and control of programs design to reach the target markets by applying marketing orientation, techniques, and methods.
It is really important to design the organizations offering in terms of the target market’s needs and desires and using workable pricing, communication, and distribution to inform, motivate and service the market. So, we can say that Marketing management is concerned with the checking out of a given program, after careful analysis and predict the market situations and the ultimate accomplishment of these plans to achieve the goal of the organization.
Moreover, their sales plan to a greater range rest upon the requirements and desire of the consumers in the market. To gain this goal, the organization has to pay notice to the right pricing, effective advertising and sales promotion, distribution, and stimulating the consumers through the best services.
In short word, marketing management may be the process of management the marketing strategy for achieving the organizational goals and objectives.
Jump To A Section
- 1 Importance of Marketing Management
- 2 Where Marketing Mgt Helps?
- 3 What is marketing management concerned with?
- 4 What are the types of marketing management?
- 5 What is the list of 10 goals of marketing management?
- 6 Frequently Asked Questions
Importance of Marketing Management
Marketing managers are in charge of creating a plan for the company, developing a strategy, and executing that strategy through various marketing channels. Generally speaking, these managers are tasked with maximizing revenue potential for the company by determining what is needed most from various marketing channels.
This includes deciding which channels work best (e.g., digital ads or traditional advertising) and which are least effective for reaching certain goals (e.g., social media or direct mail). The process also includes optimizing each channel’s effectiveness by using analytics tools to track performance data and continuously improve the customer experience.
Marketing management has become the most important function in a commercial and business enterprise and also has more influence over the buyer than ever before. Marketing management has obtained importance to meet and developing competition level and the necessity for improved methods of distribution and also help to minimize cost and to maximize profits.
Let’ discuss the importance of marketing management in today’s world:
Where Marketing Mgt Helps?
I know you will agree with me that, the Marketing strategy is helpful to both producers and consumers in transferring, exchanging, and movement of goods. Marketing includes the design of the products and goods and helps to make them acceptable to the consumers and dealing with those activities which simplify the changing of ownership between seller and buyer.
Marketing Creates Employment
This enlarged nature of marketing has made numerous employment opportunities for people. Analytics says that about 40% of the total population is directly or indirectly connected along with marketing. In the modern age of large-scale production and industrialization, the role of marketing has expanded day by day.
Increase the Source of Income and Revenue
Marketing strategy is providing many opportunities and scope to earn profits in the process of buying and selling the stuff and products, by creating time, place, and possession utilities. The execution of marketing activities is all-important because it is the only way through which the concern could generate revenue or income and bring in profits.
Nothing will happen in any state until somebody sells something in the market. Marketing is the kingpin that sets the economy rolling. The marketing organization, more scientifically organized, makes the economy strong and stable by providing the source of New Ideas to increase the economy. And day by day the importance of marketing management is increasing.
What is marketing management concerned with?
Marketing management is a process that is concerned with the understanding of the market. It helps in understanding what motivates people and how they are likely to react to certain product launches or advertising campaigns.
Here are 6 sectors that Marketing Management Is closely concerned with:
3) Public relations
5) Sales promotion
6) Sales promotion management
What are the types of marketing management?
Marketing management is a set of practices and tools used to organize, plan, implement, and control marketing activities. There are 12 types of Marketing Management. These are-
1. Marketing planning
2. Marketing mix
3. Creative marketing
4. Pricing strategy
5. Sales promotion strategy
6. Advertising strategy
7. Direct marketing strategy
8. Brand management
9. Relationship marketing
10. Organizational communication
11 .Social media marketing
12 .Trial marketing
What is the list of 10 goals of marketing management?
In today’s competitive business landscape, marketing management is one of the most important functions to develop, maintain, and grow a company.
Marketing management also plays a crucial role in creating and delivering value for customers and building brand awareness. The 10 goals of marketing management are to:
– Create effective and profitable products that meet customer needs
– Build commercial opportunities that create wealth for your organization
– Develop effective relationships with your customers (internal/external)
– Enhance corporate communications to increase visibility of your brand or cause
– Grow revenues by maximizing the impact of marketing investments on sales dollars
– Improve efficiency in all areas of your organization through financial analysis
– Manage risks related to potential technological changes and competition
– Maximize new product or service development opportunities
Marketing managers typically work in the marketing departments of organizations, such as corporations, governments, non-profit organizations, and schools. They are responsible for defining and managing a company’s marketing plans and campaigns.
In essence, the goals of marketing management are to increase brand awareness while providing a product or service that is both attractive to customers and valued by consumers. Furthermore, there may be other goals in addition to these two which include increasing market share and revenues.
Frequently Asked Questions
What is business marketing management?
Business marketing management is the process of planning, executing, and monitoring the marketing activities for a company’s products or services.
Business Marketing management consists of several related functions:
- Product development,
- Product design,
- Market analysis,
- Market research and market testing,
- Marketing strategy development and implementation,
- Promotion strategy development and implementation,
- Sales strategy development and implementation.
Is marketing manager a good job?
The answer is yes. Marketing managers are responsible for promoting a company’s product or service. They are typically responsible for devising marketing plans and strategies, analyzing customer needs, creating messaging and campaigns, developing marketing materials such as brochures, catalogs, and websites, implementing marketing strategies within the company to meet those objectives, and managing advertising spend.
Marketing managers have many tasks that go beyond what most people think of as marketing functions. Many tasks include:
– Developing strategic plans for their company
– Managing a budget that supports multiple programs at once
– Creating new products based on market research
– Securing sales opportunities with current customers
Is marketing a stressful job?
Marketing is a difficult job because it requires people to be creative and innovative while adapting to many outside factors.
Many marketers struggle with burnout. There are many reasons for this. The first one is that marketing is a stressful job that often has many different responsibilities, schedules, and deadlines. The second reason people experience burnout in marketing comes from the low pay of the job–marketing professionals earn less than $60,000 per year–and the long hours they’re required to work.
It’s important for marketers to find moments of peace throughout their day so that they can keep their focus on what’s most important: helping businesses succeed through effective marketing campaigns.
What are the lists of 10 skills that a marketing manager needs?
Marketing managers are individuals who are responsible for managing a company’s marketing plans and initiatives. These managers work with a team of marketers, designers, analysts, and writers to develop and implement the best strategies in order to increase sales and profits.
“Marketing manager” is an official title of someone who is well-versed in the intricacies of marketing, yet this is just one job description that may be required for such a role. This article will highlight seven skills that every marketing manager should have in these changing times:
- Project management skills
- Creative thinking skills
- Detail-oriented tasks skills
- Time/resource-management skills
- Technology savvy abilities (social media)
- A keen understanding of social trends, such as tech-driven disruption and new fashions, is important for a business.
- They must have a high level of business knowledge including financial management, competitive analysis, and brand recognition.
- Moreover, they must have excellent communication skills to deliver their strategy in specific contexts.
- A marketing manager must also be able to handle fluctuations in workload while maintaining the overall momentum of the company’s marketing strategy.
- Marketing managers need to be creative, strategists, and flexible.
Also, the marketing managers are responsible for developing both tangible and intangible assets. They are responsible for creating high-level strategies that will lead to strong brand recognition and entice customers into purchasing goods or services from your company.
Last Updated on May 29, 2021 by Magalie D.
Magalie D. is a Diploma holder in Public Administration & Management from McGill University of Canada. She shares management tips here in MGTBlog when she has nothing to do and gets some free time after working in a multinational company at Toronto.