Mass Media and Mass Communication are two important aspects of communication. They both play vital roles in establishing relationships and communication across a broad spectrum. In this article, I am going to discuss what they are and how important they are in civic life.
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What Is Mass Media?
Mass Media is defined as the means to communicate with the general public. Mass media is the sources that the general public uses to get their information from.
For example, think of the way you made use of to access to this information. You have most likely used the Internet to gain access to this Web page. Your use of accessing this page is considered a source of mass media.
We use mass media sources when listening to music on the Internet, watch TV programs, or watch news programs on TV.
Mass Media Examples
What would you tune in to if you don’t have the Internet or TV?
Then, you will have to rely on the oldest form of mass media, which is Radio. Yes, before the advent of the Internet and TV, masses used to tune in to Radio programs for their news sources. You would too if you currently don’t have the Internet or Cable connection.
Newspaper is the first form of mass media. It was the original platform for mass media before the evolution of radio, TV, and the Internet.
All these examples above show the importance of mass media and their sources.
Mass media technology is the primary source of communication. By making use of mass media, it is possible to reach the vast majority of the general public. Most common platforms for mass media include:
- The Internet
Types of Mass Media
Mass Media has evolved significantly over the past few hundred years. It is mainly due to the advent of the digital media.
Before the Internet, TV, and radio, the newspaper was the first form of mass media. For centuries, the public relied on newspapers to provide them with the latest in current events. Then, just before the beginning of the 20th century; radio emerged as the relevant source of mass media.
Before the advent of Television, families would gather around the radio to listen to radio station programs.
Mass Communication involves a person, an organization, or a group of people sending messages through a channel of communication to a large audience. Channels of communication cover radio, broadcast television, social media, and print media materials.
Mass Communication Definition
Mass Communication is referred to as the channels of communication sending messages to a large group of unknown and mixed people. Mass communication is unlike interpersonal communication. It is because, with mass communication, there are chances of feedback in mass communication.
Mass Communication Examples: Mass Media Communication Channels
- Journalism that focuses on collecting and publishing news
- Advertising that encourages purchasing behavior
- Public relations
In this article, I discussed the most important aspects of mass media and mass communication.